State of Digital Marketing in 2019
With the commencement of 2019, businesses are on a lookout for embracing new competitive trends and techniques to allure and connect with the maximum number of customers. Moreover, everyone is able to witness the unstoppable and accelerated systems of digital marketing. Considering this fact, almost every business is trying its level best to strengthen its digital marketing in 2019 to attract and convert the most audience. Therefore, having said that, below mentioned are some of the dominating trends of digital marketing in 2019.
1. Colloquial Social Media
With the ever-evolving trends in digital marketing, this upcoming trend of two-way conversation on social media makes it even more amazing. This will allow the brands to get in touch with their audiences and assess their requirements. Moreover, the brands will also be enabled to learn what kind of content executes better in reaching their target audience. Besides this the companies can also:
- Indulge in a question-answer session with their clients
- Develop and post engaging content
- Prompt replies to the queries
All these factors are certainly helpful in maximizing your business.
2. Videos cultivated for SEO
SEO aids businesses to understand their users’ behaviour. As search engines are ever evolving, you should be quite certain to keep a tab on all the updates. This adaptation will allow you to create user-friendly, engaging websites that cope well with the altered algorithms to maintain their rankings. This is the point where videos come to action.
Pertaining to the recent researches, videos are shared maximum as compared to both texts and links. This is because videos are relatively more captivating and hold the potential to reach the maximum number of audiences. The prediction for 2019, displays that the businesses will focus more on improving SEO rankings, by optimizing contents of the video. Make sure that the keywords act as the important carriers of the below-mentioned aspects:
- Video Title
3. Enhancement of Geo-marketing
Although businesses have incorporated geo-marketing in their marketing strategies, yet they are not able to derive more precise and accurate results from them. Therefore certain technologies like geo-fencing have come into action to solve this issue. Geo-fencing allows businesses to advance one step closer to their prospective clients. This technique has enabled businesses to cope up with the problem of location targeting. It has allowed the brands to allure their competitors’ clientele and make them learn about their brand.
Addressing your audiences with digital ads that are displayed on the mobiles with predefined geographic areas, works wonders for the brands to earn with geo-marketing. For instance, businesses can develop and launch a geo-mapping ad considering the distance from a competitor’s store. Perhaps when any customer reaches the targeted location he is served with an ad for your brand, possibly blazing interest in your store and brand. Consequently, these notifications automated for the targeted locations are the best way to generate high engagement and awareness of your brand in lieu of your business.
4. Personalized Email Marketing
With the advancement of time, customers have become more inclined towards personalization. However, when brands come into the question, customers consider it to be a less important matter.
Subsequently, treading an extra mile of personalizing the emails can lead to more loyal customers with maximum conversions. But while creating a personalized email marketing campaign you should consider the following:
- Creating personalized emails on the basis of your various market segments.
- Select to boost the services and products that your selective customers find interesting.
- Draft short yet powerful content.
- Generate creativity that represents your brands well and captivates the audiences.
Besides the personalization of emails, businesses will also concentrate on making these emails easily accessible to mobile users. In accordance with the researches, 84% of the survey respondents account for the population that uses their mobile phones to view personal emails.
Not only this, but you should also ensure that your personalized emails should contain the content that optimizes lead generation and capitalization in this highly competitive, mobile market.
5. The emergence of New Technologies
This New Year, businesses will consider infusing new technologies into their marketing techniques to enhance the experience of their customers. Therefore, the incorporation of Artificial Intelligence and augmented reality are certain to enhance both your customer service as well as marketing strategies as a whole. Moreover, if you desire to rule the technology game, ensure to schedule sometime every week to learn and understand the technological advancements in the digital field.
It is equally crucial to be aware of all the upcoming technological opportunities like ad platforms or listening tools etc. The best way to keep a tab on these forthcoming is by subscribing to RSS feeds and Facebook Pages. As companies have already progressed into 2019 marketing techniques, Techies Infotech is the best digital marketing agency in India, understands the importance of implementing these trends. Our niche operations as a digital marketing agency in Amritsar, gives us an edge over others, by helping the brands embrace the upcoming technologies and trend in this field to derive greater results.