Web platform these days has become one of the most dynamic platforms of the galaxy. It has become such platform which changes within a blink of an eye. Hence it is very important that one stays updated with the pros and cons of the aspects of the web world.
SEO plays a major role in determining whether your website would fly or crawl in the online world.
There are many aspects which affect your SEO too. Among many, videos play a protagonist role. A good video can boost your SEO rankings; however, a bad video can make your ranks to ash.
Here are some of the reasons why Videos are important from the point of view of SEO Rankings.
1.Video content tend to generate more social signals
Videos, by their prime characteristics, tend to be more viral. They spread like a forest fire - covering each and everything.
For their this very nature, these are shared on social media sites like Facebook, Google+, LinkedIn etc. where their reach gets vast.
On such platforms, it gets likes, shares, hearts and +1’s. The thing with Google is that it translates these likes and all to calculate the performance of video, hence giving priority to top grossing videos; which is why videos prove to be beneficial for search engine optimization.
2. Increasing conversion rates
When videos are embedded on a website, they tend to arise more interest of the viewer. The interest bounces higher if the owner himself/ herself speaks for the company.
Videos make a close relativity of company with its viewers. Customer testimonials are great to attract new seekers. Such videos eventually increase the chances of lead conversion or even the close calls on each SEO click.
3.YouTube – The Second Largest Global Search Engine
Google, obviously is the top search engine at the global level. But many aren't aware that YouTube ranks the second in the list.
With more than 100 hours of videos uploaded every minute, you can well imagine how far its reach is.
To add the cherry on the cake, SEO optimized videos earn a lot more traffic than usual and common videos.
4. Google ranks the YouTube videos on Google Search Engine
The biggest reason why Google ranks the YouTube videos is that Google owns YouTube. Hence just like Google algorithms, there is a series of complicated algorithms which Google uses to rank the YouTube videos and shows the most relevant one on the top. Using the keywords in videos could become a fortunate deal.
5. Transcription of YouTube video contents
YouTube transcribes your spoken script automatically. If your spoken content is optimized just as you optimize your content for website pages, blog posts, press releases, and articles, it would help your channel, website and video content by oceanic advantages. Video contents are must for every business marketing strategy.
Now the question arises that how to make videos good enough to hit the bull’s eye of video marketing? How to make the content that reaches a good number of people? And how to organize the matter in those videos?
Well! Here are some of the points which might come handy while planning a video for marketing purposes. So, grab your notepads and see the points.
1. Plan like a Pro
Well, this is the point which everyone would suggest. But almost all would have different versions of explanation. What I think is that planning is necessary to keep the track of your progress.
If you aren’t having a plan, then how are you going to measure your statistics? Weave a plan and then hold yourself accountable to it.
2. Show what you know
Allow me to tell you that on the broad categorization, the videos could be divided into three types namely Educational, Inspirational and Entertaining.
Know what your niche is and how much knowledge you have in that regard. Gather more information if need be and then come up with a great video which pacifies every query.
3. Start up your creativity
As now you have a plan and know what needs to be there to create a video, this is the right time to dive in the magma of creation.
Get it straight to head that every video you create would be better than the previous one. So, don’t sit back if you get the negativity on your initial videos.
You need to be brimming with expressions and should have good storytelling skills to bind your viewers to see the video until the end.
4. Scavenge for Matters
And here comes the best and most important part; The SEO Part! You might have heard of SEO optimization in a blog. If yes, then this is going to be oddly similar.
Well, the title of your video decides the fate of its rankings. If the relevant keywords are involved, it is going to be in limelight, but if not; then good luck shuffling through the pages on the web.
And for what purpose the description part is? Add on the keywords, just the relevant ones and then, sit back and relax.
But for all that, you need to have a good research of hot and trending tags, keywords and every other such stuff.
5. Connect yourself to Influencers
Just imagine! How cool it would be when some celebrity promotes your product or service. How impactful it would be when some of the sensations advertise your product!
Okay, get back to reality. You aren’t in 90’s where celebrity endorsement was an option only to the big brands. If you can’t afford the massive budget celebrities, tie up with the influencers.
These are the micro-celebrities having their loyal followings in thousands and millions.
They have a way with their followers and know how to leave an impact on people. Find the correct influencer, tie up with him and see your brand reach thousands of people at the same time.
Techies Infotech - Leading Digital Marketing and Video Production Company
People tend to find the videos more presentable and informing at a personal level. Even Google ranks the videos which favor its algorithms and are perfectly optimized.
Get to know what it takes to make the Google favorable videos. Contact Techies Infotech, The best web design and development, and video production agency and explore a new horizon of opportunities and potential leads.