If you own a business and you look forward to rank your page in 2019, then understanding the Local Google search engine is more vital than ever. Since the Google algorithm prioritizes hyperlocal results, considering the local search marketing is a must. As a matter of fact, digital marketing can be intricate. Thereupon, good local SEO includes both on-site and off-site techniques. It also demands careful reputation management as reviews are now considered as an important factor in ranking on Google for 2019. So, we have put together this local SEO checklist to allow businesses to attract more customers and rank higher in SERPs.
On-Page SEO Checklist
1. Perform Keyword Research
It is very important to understand the terms that people generally use when searching and the intent behind that search. These factors form one of the most important SEO strategies. Ensure that the searcher’s intent and difficulty is being considered. So, select 2 -3 keywords per page and try to start the process with the lower-volume keywords.
2. Try to infuse your keyword into your Page’s URL
When you add the keywords to your URL, it forms one of the main ranking signals. According to the recent researches, the shorter URLs receive higher rankings as compared to other URLs. Hence you should refrain from stuffing your URL with the keywords.
Note: Since changing a URL that has already been authorized, leads to very serious consequences. So you should avoid doing this if your page has links.
3. Make your title tag compelling by adding your keyword
Although, adding the keywords in the title tag is important, yet it is not enough to enjoy a higher rank. Nowadays search engines evaluate in the click-through rate on the results and even while determining ranks. Therefore an attractive and powerful title will encourage more people to click on your page.
4. Make your meta description powerful by adding your keyword
Since the search engines do not consider the content of the meta description while ranking, so infusing your keywords in it and drafting a compelling meta description can aid with your CTR.
5. Ensure and use only one keyword in the H1 tag
Although the value of the H2, H3,…., H6 tags for SEO is questionable, yet including your primary keyword in your H1 tag is highly recommended. Just ensure that there is only one H1 tag on the entire page
6. Use your keyword thrice and make sure you have a minimum of 100 words/page (although 500+ is ideal)
Ensure that you utilize your primary keyword thrice, each URL having 100 words i.e. minimum (but the more it is the better it is). You can still rank with less, which means it is not important to load your site with unnecessary content. But it is always recommended to create a new page only if you have a content of at least 100 words.
7. Add descriptive ALT tags and filenames to your pages
Considering other factors, the search engines see the images merely by reading the ALT tag and the filenames. So try to be explanatory when you name your images.
Off- Page SEO Checklist
1. Use software to analyze your link profile
Enter your domain name into the software and check out your domain score. Also, look the number of domains you have that are pointing to your site. Then compare it with those of your competitors. Moreover, check if the backlinks are from contextually relevant sites and explore various other analyses.
2. Assess your competitors’ link profiles
One of the easiest methods of getting started with link building is by assessing your competitors’ link profiles. Once you discover that where are they seeking their authoritative backlinks from, it will be easier for you to understand their strategy.
Other Important SEO Checklist
1. Check with Google Console for crawl errors, duplicate content errors, missing titles and many more
This is a free tool powered by Google so that the website owners can get data on the search performance of their websites. Through this, it will be easier for you to find any technical issues with your site such as duplicate content, find data on search rankings, visibility, CTR and more.
2. Claim your brand’s name on as many social networking sites as possible
In case of reputation management, you should not only ensure that your account name is not shared with anyone else but also if you are a new website or company, you can often own the first page of a search for your brand.
3. Employ an SEO audit tool to cross-check everything
Since performing an SEO audit manually is quite taxing and intricate, there are various SEO audit tools that can help with the protocol. This will further speed up the process by identifying the errors and offering the solutions for the same. Perhaps, you are left with a good time that can be invested in planning the overall strategy rather eliminating the broken links
Since SEO is a continuous process, it would be difficult to include the important thing in one’s checklist. Therefore we at Techies Infotech are committed to offering the best SEO services in India. Having said that our team of experts is adept in tackling the complete SEO checklist to allow you to enjoy higher rankings. As the best SEO company in Amritsar we assert to perform all the possible SEO tasks to keep you ahead of your competitors.